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Wednesday, October 12, 2005

Smurfs War 

I thought this was interesting when I read this in the newspaper this morning.

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UNICEF developed this controversial ad campaign in Belgium, with hopes to draw attention. Fortunately for UNICEF, it worked. People are checking into UNICEF's website to find out what the heck is going on.

Their purpose was to draw attention to ex-child soldiers of Africa. Funds are needed to help these ex-child soldiers, especially medical assistance.

The Smurfs were used because UNICEF was trying to carry a message that war can happen to anyone, even those who are innocent or neutral. This particular ad has been horrifying that it only runs on television after 9 p.m. to prevent scaring children. Viewers have commented that seeing Baby Smurf wailing its head off have chilled some to their bones.

UNICEF's message: "Don't let war affect the lives of our children."